Casting Is Dead: What Netflix's Move Means for Multi-Screen Distribution and Creators
streamingdevicesdistribution

Casting Is Dead: What Netflix's Move Means for Multi-Screen Distribution and Creators

vviral
2026-01-29
11 min read
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Netflix cut casting in 2026—creators must rebuild watch-party UX with PWAs, native TV apps, and pairing flows to protect reach and revenue.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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